Start Where You Stand Academic Coaching was created to offer a holistic approach to academic success. Tutoring has its place, but it is a limited, short-term fix for one or two subject areas. Academic Coaching involves tutoring, but it also incorporates strategies designed to improve motivation, focus, organization and other areas as needed. Students who attend our Academic Coaching program improve faster and the results last much longer than those who just attend tutoring. We want students to learn the skills to be successful, not just the content to pass a class.